Yeah, let's talk about this ever growing phenomenon called TikTok. Called Douyin in Chinese, was launched in 2017 by ByteDance to the international market and was the top ranked app for free downloads in many countries by early 2018. The application has since amassed more than a billion downloads and has become part of the popular culture with 500 million active monthly users. Gen Z is the largest user base of this application and to capture this user base many brands are creating their accounts to get closer to the audience to raise awareness around their brand and rope in some customers. Sports organisations and teams are no different. They want to attract these Gen Z users to their fan base. TikTok has signed partnership with various sports organisations, teams, media brands, etc. over the past two years or so. NBA was one of the first sports organizations to partner with TikTok in 2018, although they already had an account on the platform 2 years back. NBA also has the m
Hello Folks! Here's hoping you are all doing well. Let's talk about data. In today's digital age, data is everywhere and we all are generating bucket loads of it with various activities we participate in. It is considered by many as the new oil if used correctly and rightly so as a lot of things can be done with it, whether it is business, sports, education, etc. Data once captured and stored in itself though is just meaningless. It needs proper management so that it can be analysed to generate insights which can help in the development of future course of actions. To do just that, Google, the omnipresent software giant offers a service known as Data Studio which lets you connect and convert raw data from various sources into interactive, engaging and easily understandable reports and dashboards without any burden of writing code or queries. Google Data Studio offers a wide range of features that allow us to tell us a story our way through reports and dashboards. D