Skip to main content

TikTok Revolution!


Yeah, let's talk about this ever growing phenomenon called TikTok. Called Douyin in Chinese, was launched in 2017 by ByteDance to the international market and was the top ranked app for free downloads in many countries by early 2018. The application has since amassed more than a billion downloads and has become part of the popular culture with 500 million active monthly users.

Gen Z is the largest user base of this application and to capture this user base many brands are creating their accounts to get closer to the audience to raise awareness around their brand and rope in some customers. Sports organisations and teams are no different. They want to attract these Gen Z users to their fan base. TikTok has signed partnership with various sports organisations, teams, media brands, etc. over the past two years or so.

NBA was one of the first sports organizations to partner with TikTok in 2018, although they already had an account on the platform 2 years back. NBA also has the most followed sports account on the platform. Not just the NBA, there are several teams such Warriors, Pelicans, Magic, Bulls, etc., who are using the platform to connect with their fans on the platform and have found tremendous success in terms of views, likes and following. Chicago Bulls mascot 'Benny the Bull' in particular has garnered a lot of attention through its catchy content.

NFL or National Football League did not want to be left behind and signed a multi-year partnership on Sept. 3rd, this year. Through this deal NFL will be able to share its content to audience through its official TikTok account, worldwide. Several NFL teams like New England Patriots, Philadelphia Eagles, etc., are on the platform.

MLB and NHL are also using the platform to engage fans. MLB teams like LA Dodgers, Chicago Cubs, Boston Red Sox, etc., have been actively producing content on the app while almost half of the NHL teams are on the platform and have received positive response.

Comments

Post a Comment

Popular posts from this blog

Spice It Up!

Hola Amigos! Before we take a deep dive into the world of sports business, let's talk about life a bit. Life is all about garnering experiences. So, I'm going to share with you some blogs you might want to checkout to spice your life up. Don't mind me continuing the sports theme here, I'm a bit biased😉. Go check out Mike's Blue Jays blog and visit Roger's Centre to watch a game of baseball. Watching a live game in a stadium, watching human athletic excellence on display amongst a huge roaring crowd is an experience in itself. So, add this to your bucket list. Surely, if you will go to a Rogers game, you sure as hell will be exploring the beautiful city of Toronto. For some advice and recommendations on the places to enjoy in Toronto, you won't stumble upon a better blog than Deepa's Toronto Treats . To capture all those memories, I'm sure Jaspreeet's Shutter Voyage will provide you all the information you need to get a nice camera or t
Post a Comment
Read more

Welcome to My Blog!

Photo by Abigail Keenan on Unsplash As a huge sports aficionado and business student, I zeroed in on the idea to set up a sports business blog where I will be bringing the latest happenings in the world of sports business at your disposal with my spin on it. Born and raised in India, Cricket was basically the first sport I was introduced to as a kid but it was more of an 'arranged marriage'. It was not until I turned 13 that I was introduced to the sport of soccer and the rest is history. It was 'love at first sight' and true love at that. It 's been a decade and the love for the  has only grown deeper. In addition, I am a lifelong Madridista (Real Madrid fan). So, 'Hala Madrid y Nada Mas'. Alongside soccer, I also started following the sport of basketball and follow Tennis, American Football, UFC and F1. Almost all of us have grown up watching, playing and following sports in some capacity but not all of us are intrigued by the activities t
Post a Comment
Read more