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TikTok Revolution!


Yeah, let's talk about this ever growing phenomenon called TikTok. Called Douyin in Chinese, was launched in 2017 by ByteDance to the international market and was the top ranked app for free downloads in many countries by early 2018. The application has since amassed more than a billion downloads and has become part of the popular culture with 500 million active monthly users.

Gen Z is the largest user base of this application and to capture this user base many brands are creating their accounts to get closer to the audience to raise awareness around their brand and rope in some customers. Sports organisations and teams are no different. They want to attract these Gen Z users to their fan base. TikTok has signed partnership with various sports organisations, teams, media brands, etc. over the past two years or so.

NBA was one of the first sports organizations to partner with TikTok in 2018, although they already had an account on the platform 2 years back. NBA also has the most followed sports account on the platform. Not just the NBA, there are several teams such Warriors, Pelicans, Magic, Bulls, etc., who are using the platform to connect with their fans on the platform and have found tremendous success in terms of views, likes and following. Chicago Bulls mascot 'Benny the Bull' in particular has garnered a lot of attention through its catchy content.

NFL or National Football League did not want to be left behind and signed a multi-year partnership on Sept. 3rd, this year. Through this deal NFL will be able to share its content to audience through its official TikTok account, worldwide. Several NFL teams like New England Patriots, Philadelphia Eagles, etc., are on the platform.

MLB and NHL are also using the platform to engage fans. MLB teams like LA Dodgers, Chicago Cubs, Boston Red Sox, etc., have been actively producing content on the app while almost half of the NHL teams are on the platform and have received positive response.

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