Sports Business

Yeah, let's talk about this ever growing phenomenon called TikTok. Called Douyin in Chinese, was launched in 2017 by ByteDance to the international market and was the top ranked app for free downloads in many countries by early 2018. The application has since amassed more than a billion downloads and has become part of the popular culture with 500 million active monthly users. Gen Z is the largest user base of this application and to capture this user base many brands are creating their accounts to get closer to the audience to raise awareness around their brand and rope in some customers. Sports organisations and teams are no different. They want to attract these Gen Z users to their fan base. TikTok has signed partnership with various sports organisations, teams, media brands, etc. over the past two years or so. NBA was one of the first sports organizations to partner with TikTok in 2018, although they already had an account on the platform 2 years back. NBA also has the m